Target Markets


With a total population of over 160 million people and a GDP per capita in some countries as high as USD 63 thousand, the broad Middle East region is our primary target market. The availability of organic and natural food products in general in the Middle East is relatively limited compared to other regions which creates great opportunities in this market segment.

The Middle East region is currently emerging as a strong market with tremendous growth potential in the organic and natural food segment. HET is excited to be one of the early comers to this part of the world providing customers with the best and the finest natural food products that have already had proven success throughout Canada.

The following markets have been identified as key targets:

Saudi Arabia
UAE
Qatar
Egypt
Bahrain
Lebanon
Oman
Kuwait
Jordan